3 Reasons Your Home is Not Selling

The improving housing market in the last few years has been a serious benefit for people trying to sell their homes. Unfortunately, a stronger market isn’t a guarantee that your house will sell right away. Why do some houses take forever to sell and others are sold at the snap of a finger? There are many factors that contribute to answering this age-old question.



Here are three reasons why your home might not be selling:



Your Pricing Is Too High


This is the number one reason why houses and condos don’t sell. You love your home and may value it at a higher price than a homebuyer is willing to pay. If your home has been on the market for thirty days without an offer, take the time to review listings that have recently sold. Check your price against others and adjust yours accordingly.


Location, Location, Location


Negative location factors can be anything from bad schools to poor shopping. It could also mean that your house doesn’t necessarily fit in with your neighborhood; homebuyers don’t just look at your house, they look at what’s around it. This is obviously something you have no control over. However, you can play up the main selling points of your home that would appeal to anyone. This may also be an eye-opener in terms of pricing, lowering the cost of the home is the most effective way to make up for a poor location.




Condition of the Home


People don’t want to approach a potential new home that has no curb appeal and immediately screams for an update. Most people want to buy a home in near-perfect condition. A small landscaping project  gives instant curb appeal, and a fresh coat of paint can do wonders for a dull room. If you want your house to sell, you need to put in the work. Something as simple as giving your house a good scrub before you list it is always the best way to give it the most selling potential.  Since 90% of buyers are looking on the internet before they go to see a home.  Take a look at your home through the photos your Realtor takes (or take some yourself).


Fortunately, improving certain things can help with these issues. Be realistic about the price you are willing to accept, don’t listen to anyone else and do research on comparable sales. Also, make your home presentable and neutral. The location is out of your control, so give buyers something else to make them love their new home as much as you did.


For more reasons why your home isn’t selling, talk to your real estate agent to get feedback from past showings.


Are you looking to buy or sell a home in the Columbus area?  Call or email me, and I'll be happy to help!  


Roberta Kayne, Realtor & Photographer - All Rights Reserved
Specializing in First Time Buyers and Relocation Buyers
Central Ohio - Columbus - Dublin
Certified Residential Specialist (CRS)
Accredited Buyer Representative (ABR)
Short Sale & Foreclosure Resource (SFR)
Residential Relocation Specialist (RRS)
Re/Max Affiliates, 614-537-4564
Dublin, Ohio

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Comment balloon 3 commentsRoberta Kayne • April 11 2013 01:13PM


Hi Roberta, I think we may start to see seller's wanting to price their home higher than what we suggest with all the talk about prices rising, but they should resist that urge!

Posted by Kathy Stoltman, Ventura County Real Estate Consultant 805-746-1793 (Rockwood Realty) almost 7 years ago

Roberta - Thank you for the very good information about three reasons your home is not selling.

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) almost 7 years ago

Hi Kathy, I agree that they may get carried away; although homes are seller quicker here, the prices are still low compared to several years ago.  Thanks for stopping by.

John - You are welcome - these are basic things for a seller to keep in mind.

Posted by Roberta Kayne, CRS, ABR, SFR, RRS, Realtor, Re/Max Affiliates (Dublin & Central Ohio Homes) almost 7 years ago